After it was rejected, Filan's 2006 demo of the track surfaced online in 2010 and gained much success in Asia where it was a popular wedding song and making it as one of their sleeper hits.
In addition to including it on the Love Always Tour (2017–18) setlist, Filan also performed "Beautiful in White" on two television series, Rising Star Indonesia and Immortal Songs: Singing the Legend.
[2][3] Due to the great reception whenever he performed the song live, Filan later re-recorded "Beautiful in White" for his third studio album Love Always (2017), with a new production handled by Rawling Meehan.
[2] On 13 March 2017, Filan performed "My Love" and "Beautiful in White" while appearing on an episode of Rising Star Indonesia's season 2.
The theme of that week's episode had its contestants performing his and Westlife's music; Filan was invited to appear as a guest judge.
[8] Later on 8 July of that same year, he sang the song during the private wedding ceremony of Chryseis Tan and Faliq Nasimuddin, who are the heirs to two top Malaysian companies, Berjaya Corporation and Naza, respectively.