The Yorkshire Times

[1] Rather than employing journalists, The Yorkshire Times focuses instead on citizen journalism, with opinion, commentary and analysis prevailing over simply reporting local events.

[4] The newspaper has also secured interviews with several notable names, including Chancellor of the Exchequer George Osborne,[5] Bob Geldof,[6] Alan Davies[7] and Claire Cashmore.

The site offers sections on Yorkshire news, business, sci-tech, lifestyle, arts, jobs, cars, sports, family, food and what's on in the local area.

The paper has an active Social Media programme meaning they regularly update their Twitter, Facebook, Pinterest and Google+ accounts allowing them to communicate with their audience through multi-channels, which in turn increases their readership and presence as an online newspaper.

The Yorkshire Times aims to choose businesses that are local or regional offering products and services that are reflective of the style of the newspaper, whilst also making sure the overriding ethos of the paper is kept intact.