Although the album spawned the Platinum-certified single, "I Bet", it failed to make much of a commercial impact, selling only around 160,000 copies worldwide within a three-month period.

[7][8] As a part of the deal, Ciara began working on her seventh studio album and shot a music video for its lead single, "Level Up", in 2017.

Despite Ciara's passion for the track and its potential to resonate with her fanbase, Warner hesitated to release it, prompting her to take control of her artistic vision.

[11] BME's first endeavor was the release of the singles "Level Up", "Freak Me", and "Dose" in 2018, while Ciara officially announced its formation on February 7, 2019 at the MAKERS Conference.

[12] In speaking on the album's development process, Ciara expressed that she now feels as she did at the start of her career, stating: I was this young girl excited to be living my dreams and having the best time.

[13] "Level Up" was released via digital download and through streaming platforms on July 18, 2018 as the album's lead single, alongside a high-octane music video.

With the success of "Level Up", Ciara released the album's second single, "Freak Me", featuring Nigerian rapper, Tekno, less than a month later on August 10, 2018.

[17] The album's fourth single, "Greatest Love", was released alongside its music video on February 11, 2019, to coincide with Valentine's Day.

"[19] In his Spin review, Alfred Soto called the album "mediocre", but remarked that "[it] manages to land in the middle of Ciara's discography when boldness is required.

"[23] Nick Levine rated the album with 3 out of 5 stars, claiming that "[t]hough ‘Beauty Marks’ is rarely innovative, Ciara shows a respectable amount of range throughout the record.

[20] During his review for Pitchfork, Eric Torres perceived that "despite a handful of highlights, Beauty Marks is marred by filler, moving between frothy pop-R&B and stale empowerment anthems that leave Ciara's talents largely underused.

"[21] In a more positive note, Steven J. Horowitz praised the album's themes of happiness and contentment, claiming that they "suit her well, as does her newfound openness.