Beautycounter was an American direct to consumer and multi-level marketing[2][3] company that sold skin care and cosmetic products.

[4][7][1] Beautycounter was one of Allure magazine's Best of Beauty award recipients for their lip sheer in twig (2014)[8] and dew skin tinted moisturizer (2015).

[23] In April 2021, American private equity firm The Carlyle Group acquired a majority stake in Beautycounter in a roughly $600 million acquisition which valued parent Counter Brands, LLC.

[2][27] Renfrew purchased rights to the Beautycounter name and additional assets in administration at a cost of several million dollars with plans to relaunch the company later in the year.

[2] In 2014, Renfrew hired public health and environmental advocate Lindsay Dahl to lead company advocacy and lobbying efforts to reduce harmful chemicals used in the cosmetic industry.

[4][5][28] Renfrew and Beautycounter hosted a congressional briefing in Washington, D.C., in fall 2015, regarding the potential dangers of under-regulated beauty products.