Rebecca Anne Flint (born 5 June 1995), better known by her stage name Beckii Cruel, is a British YouTuber, marketing entrepreneur, and former singer.

Early in her career, Flint became known for her cover dance videos on YouTube, of which her channel has reached 20 million upload views and over 100,000 subscribers.

[2] This led to a brief idol career in Japan, where Flint released her debut single, "Tsubasa o Kudasai", and had a girl group called Cruel Angels built around her image.

[5] Although Flint had experience in dancing, having taken ballet since she was 4 years old,[7] she underwent vocal training and sought advice from David Holland, an agent who also worked with Samantha Barks.

[11][2] Cruel Angels were signed onto Tokuma Japan Communications, where they released their first single, "Tsubasa o Kudasai" (翼をください), on 10 February 2010.

[17][18] On 31 January 2010, Flint released a digital single titled "Just Wanna Have Some Fun", with "Tokyo Love" as its b-side.

[10] Flint also danced and modeled for promotional events and campaigns for the Japanese theatrical releases of Pretty Cure All Stars DX2: Light of Hope - Protect the Rainbow Jewel!

[24] In November 2010, Flint collaborated with Eigo-mimi to produce English conversation learning materials published by ASCII Media Works.

[31] In addition, she filmed and posted a self-made documentary titled Beckii Cruel: Independent Idol on her YouTube channel detailing her experience working on the song.

[5] She stated that she had been inspired to focus on both Japanese and Western fashion trends based on her experience being styled for photo shoots during her idol career in Japan, particularly being in a Liz Lisa shop.

[37] Some of the reasons that she cited for her retirement from the idol industry included unfair contracts and because she had no interest in relocating to Japan.

[33] After moving to London, in December 2016, Flint became the creator community manager for the marketing company Social Circle and also appeared at Summer in the City as a representative.

[9] Representing Pepper Studio, Flint has spoken to the media and at events about influencer marketing, including The Drum,[43] Moneybox Live,[44] The Today Programme, and The World Tonight[45] on BBC Radio 4, and Sky News.