Beer in Ethiopia

In the rural sector, the home-brew tella or siwa is still dominant.

Brands like Meta and Bedele are also older in Ethiopia but have since been acquired by foreign companies and re-branded.

It transformed into one of the most competitive industries in Ethiopia, with millions of birr spent on advertisements alone.

The industry's competitiveness has led to more investment in farming, such as in malt production.

Industrial breweries have seen this emerging market and prepared specific brands targeted at farmers: Balageru (meaning: the rural people) and Azmera beers (meaning: "good cropping season").