Historically the main styles were top-fermented Bitters, Porters, Stouts and Milds, but after World War II lagers took over half the market by volume.
As a result, the industry has some of the oldest names in British corporate history – Shepherd Neame were incorporated in 1698, and the Bass Red Triangle and Diamond were the first trademarks to be registered.
By the 1970s brewing became concentrated in a handful of large national companies, which became building blocks of major multinationals such as AB InBev.
The cool maritime climate means that British-grown hops have less myrcene than the same varieties grown elsewhere, allowing more delicate, complex aromas to come through.
[9] Brewers such as Shepherd Neame, Greene King and Marston's have invested in cheaper, faster and more efficient production facilities which increase capacity.
[11] A year later CAMRA announced that 'Micropubs leading the way for better beer as new research shows 70% of pubs now serve real ale'.