[24] In 2018, BrewDog announced its plan to build a $30 million brewery and tap room on an 11,000 square metres (120,000 sq ft) greenfield site in the Metroplex complex at Murarrie, in Brisbane, Australia.
[30] After a series of sexual harassment and unethical behaviour claims made by company staff, Watt announced that he would step down as chief executive in 2024.
[5] In 2008, BrewDog was accused of aggressive marketing by UK drinks industry watchdog the Portman Group and risked having its products withdrawn from British shops.
[32] In December 2008, after an eight-month long dispute and a preliminary adjudication, which had ruled against the company, BrewDog was cleared of all breaches of Portman's code of practice and permitted to continue marketing its products without making any changes to the packaging.
In 2009, its Tokyo* brew, with 18.2% alcohol by volume (ABV), caused controversy when Portman criticised the availability of a beer of that strength in 330 ml bottles with traditional crown caps.
[citation needed] Also in 2010, BrewDog produced a 55% ABV freeze-distilled beer called The End of History, with the bottles packaged in small stuffed animals, priced at £500 and £700 each.
[51] A day later, after the story was reported in The Guardian, BrewDog director Watt tweeted that the company had no issue with the bar using the name, despite it having already rebranded as The Wolf.
The next day, further controversy arose over an alleged previous threat of legal action from BrewDog against a bar calling itself Draft Punk.
[59] On the day following the launch of Pink IPA, BrewDog published an article responding to the criticisms and emphasising the intended satirical nature of the product.
"[61] In 2020, BrewDog CEO Watt placed Pink IPA at the top of a list of his "Biggest Mistakes", acknowledging that "Despite the good intentions, our execution was terrible.
"[62] In May 2019, BrewDog was accused of stealing marketing concepts from public relations firm Manifest London, and from job applicants using fake interviews and other deceptive practices.
The letter cited a "culture of fear" and claimed the company was "built on a cult of personality", with founder and CEO Watt singled out for particular criticism.
[72] In January 2022, an episode of BBC One investigative series Disclosure interviewed "former employees who say they found it a miserable and uncomfortable experience", and "some loyal customers [who] now say they regret investing their savings in BrewDog".
[75] In November 2022, BrewDog announced an "anti-sponsorship" of the 2022 FIFA World Cup, criticising Qatar for their mistreatment of migrant workers and criminalisation of homosexuality.
The company also stated that profits raised from the sale of Lost Lager during the duration of the tournament would be donated to help fight human rights abuses.
It was also pointed out by multiple news outlets that despite this stance, BrewDog was still planning to show the event in their bars and that their beer was still being sold in Qatar.
[81] The BrewDog Network launch PR campaign centred around beer.porn, a parody of a pornography website, which drew further criticism of sexism and misogyny.