[1] BI is a research method combining science and technology, specifically in the area of engineering.
By combining the data, BI has the potential to effectively illustrate the big picture when it comes to behavioral decisions and patterns.
One of the goals of BI is also to be able to study human behavior while eliminating issues like self-report bias.
[10] Behavior Informatics is being used in a variety of settings, including but not limited to health care management, telecommunications, marketing, and security.
[peacock prose] Behavior Informatics provides a manner in which to analyze and organize the many aspects that go into a person's health care needs and decisions.