Bei Ru's sound is marked by a melding of airy, syrupy electronic, soul, psych, house & funk influences.
Composed with samples culled from vintage Armenian music and influenced by Los Angeles’ underground hip-hop scene, it was a love letter to both his heritage and his hometown.
[10] Exploring new sounds, Bei Ru places his beats over psychedelic jazz samples and funky harmonic melodies.
[7] It's an ode to some of his favorite artists, genres and styles of music fused with his experiences growing up and living in Los Angeles, driven by electronic/Moog records from the '60s-'70s.
Stylistically, it combined elements of funk, melodic house, hazy, filtered lo-fi electronic, grainy hip hop, and more.