It was positioned as a "family channel" with the aim of its viewers being united by "universal traditional values: family happiness, love and mutual respect, harmony and tolerance, responsibility and pride for the country", while refusing to show programs that contained aggressivity, violence and propaganda in favor of bad habits.

The launch of LAD implied that operators should sign an agreement with the VGTRK to carry state-owned Russian channel Russia and Kultura, but due to broadcasting rights issues with local networks, it was determined that the broadcast of the Russian networks was to be limited to inter-state agreements, which Belarus refused, as well as dependence on Russia's state budget.

LAD's director of programming Alexander Semernev said that no topic was taboo on the channel, under the grounds that "cruelty is an objective reality".

Co-operation with the regional stations wasn't restricted to the news, with these centers producing cultural programming to air on the channel.

[8] Despite aiming to be a family-friendly channel, it received attention for airing the Russian talk-show Okna (The Windows), which had been cancelled by STS and moved to TNT.

[10] There was also the fact that Kultura had no value for Belarusians and that some programming choices didn't match what the corporation had in mind for LAD, especially Okna, which was the only channel in the world to air at the time.

Programming in Belarusian was limited to dubbed animated series which were under the umbrella of a co-operation agreement with France's CFI; the rest was all in Russian.