The song was performed by Roberto Bellarosa, who was internally selected by the Walloon broadcaster Radio Télévision Belge de la Communauté Française (RTBF) in November 2014 to represent the nation at the 2013 contest in Malmö, Sweden.

In the final on 16 December 2012, "Love Kills" was selected as the winning song via the votes of an expert jury and a public televote.

Performing during the show in position 15, "Love Kills" was announced among the top 10 entries of the first semi-final and therefore qualified to compete in the final on 18 May.

[1] Since then, the country has won the contest on one occasion in 1986 with the song "J'aime la vie" performed by Sandra Kim.

The Belgian participation in the contest alternates between two broadcasters: the Flemish Vlaamse Radio- en Televisieomroeporganisatie (VRT) and the Walloon RTBF.

[2][3] On 16 November 2012, RTBF announced that they had selected Roberto Bellarosa to represent Belgium at the Eurovision Song Contest 2013.

[3] Three songs were selected for the national final from six submitted by Roberto Bellarosa's record company Sony Music Entertainment and were announced on 11 December 2012.

[11] In early February 2013, Roberto Bellarosa traveled to Finland to work with the co-composer of "Love Kills" Jukka Immonen and record the final Eurovision version of the song.

On 17 January 2013, a special allocation draw was held which placed each country into one of the two semi-finals, as well as which half of the show they would perform in.

VRT broadcast the shows on één and Radio 2 with commentary in Dutch by André Vermeulen and Tom De Cock.

[18] RTBF televised the shows on La Une with commentary in French by Jean-Louis Lahaye and Maureen Louys.

[21][22] The dancers that join Roberto Bellarosa during the performance were Cassandra Markopoulos and Manelle Jebira, while the backing vocalists were: Ivann Vermeer, Magali David and Virginie Luypaerts.

This jury was asked to judge each contestant based on: vocal capacity; the stage performance; the song's composition and originality; and the overall impression by the act.