[2] Upon the completion of the outer structure in 2022, it became the tallest building in Belgrade and the Western Balkans, and has been promoted as "the beacon of the entire master-planned community.

"[3][4] Outside of Turkey, it remained the tallest building in the Balkans for a year before being surpassed by the 202-metre (663 ft) Sky Fort in Sofia, Bulgaria in 2023.

Situated in a prime location at the bank of the Sava River, the Belgrade Tower will offer a waterfront lifestyle.

The tower will have a direct approach to a waterfront promenade, located in close proximity to Belgrade Fortress.

[6] Guests of the St. Regis Belgrade and residents of the apartments will have access to a swimming pool, gym, a relaxation lounge and an observation deck at the top of the tower.

[9] The skyscraper is connected to the Galerija shopping center by a pedestrian bridge, from where you can take an elevator directly to the observation deck.

[19] The Astor Ballroom will be located on the ground floor of the building as a place for exclusive events and special celebrations.

Kula Belgrade has 15 elevators, and it takes 25 seconds to get to the restaurant and the observation deck from the ground floor.

[26] In November 2022, the Kula Belgrade facade displayed an animation in honor of the Cyrillic alphabet and reformer of the Serbian language, Vuk Karadžić.

[29] In June 2023, the facade commemorated the success of Serbian tennis player Novak Djokovic, who won a record 23rd Grand Slam title.

[30] In June 2023, a special animation was shown in honor of Nikola Jokić, the Serbian basketball player who led his team to the first championship NBA title in history.