Set in the town of Springfield, Believe tells the story of Adam Pendon (Larry Bagby), a struggling truck driver who was recently laid off from his job at the steel mill when it closed.

Adam is approached by a salesman for a multi-level marketing company, Believe Industries.

The salesman, Mark Fuller (Lincoln Hoppe), offers Adam a business opportunity.

Tom (Brian Neal Clark) and Amy Hawks (Britani Bateman) are a focused couple who also meet Adam.

[1] For four years, Mulholland was a distributor for Amway,[2] one of the most well-known MLM companies in the world.