BellaNaija is a Nigerian lifestyle, entertainment, and fashion website headquartered in Lagos, Nigeria.

[3] In its early form, BellaNaija featured scanned magazine articles, pictures, and interviews of Nigerian fashion personalities.

[4] In 2013, BellaNaija was ranked fourth in AfricaRanking's "Top 10 African Entertainment Websites.

"[5] Uche Pedro and BellaNaija were also recognized on the SME 100 List of the 100 most creative female-owned firms in Nigeria.

They completed the Stanford Seed program and the BBNWonderland – BN Lead Weddings Flagship Event with Baileys.