Coined from Seth Godin's book Purple Cow: Transform Your Business by Being Remarkable, NotJustOk was started as a personal blog by Ademola Ogundele in 2006, with over 1.2 million viewers per month, from 183 countries, it is one of the most visited websites in Nigeria.

[4] In 2014, the company launched its mobile application to run on iOS, and Android devices.

[3] It also allows artists to upload their songs to the public through an online platform called MyNotJustOk.

The website contributed to the sales of popular music albums, including Superstar by Wizkid, The W Experience by Banky W, C.E.O by Da Grin, and MI 2 by M.I.

[6] NotJustOk was voted the "Best Nigerian Music Website" at the City People Entertainment Awards in 2011, 2012, 2013 and 2014.