Following a highly successful July 2014 IPO, Bellamy's Australia Limited (BAL) listed on the Australian Stock Exchange (ASX) (Newcastle) on 5 August 2014.

Heavy trading and a more than 30% rise in initial share price saw the launch of the company deemed an "outstanding success" by financial industry commentators.

But the sale was approved with conditions, including that the majority of Bellamy's directors are Australian citizens, the company must keep its headquarters in Australia for at least a decade, and it continues to invest $12 million in the local processing facilities in Victoria.

The principal competitive advantage and differentiator of the Bellamy's brand within its markets is their Australian-made and certified organic product guarantee.

[11] Bellamy's produces Australia's only certified organic infant formula product and is positioned as a "premium" brand within that domestic market.

[14] Bellamy's has established a large distribution footprint in Australia, selling directly to major and independent supermarkets and pharmacy networks.

Bellamy's product range is sold in more than 3,000 outlets in Australia, including Coles and Woolworths supermarkets, Chemist Warehouse, Toys R Us and Big W; as well as independent stores, and through an online retail portal.

[13] The company also exports certified organic food to Hong Kong, Taiwan, Singapore, Malaysia, Vietnam, and New Zealand; with plans to expand into the US and the UK in 2016.

At Bellamy's annual general meeting on 26 October 2017, chief executive Andrew Cohen advised shareholders that the company's turnaround strategy was on track and that sales had stabilised and were gaining momentum.

[24] Listing on the Australian Stock Exchange (ASX) on 5 August 2014, Bellamy's Australia Limited (BAL) shares were "quickly embraced by investors",[15] surging in value as much as 34% in the first day of trading.

[25] The company's expansion into the Chinese market and associated rapid growth have garnered significant attention within both media and academic circles, both in Australia[26][27][28] and internationally.