The show stars Rhys Thomas as the eponymous Gary Bellamy and the supporting cast features Charlie Higson, Paul Whitehouse, Simon Day, Felix Dexter, Amelia Bullmore, Lucy Montgomery, Adil Ray, Daniel Kaluuya and Robert Popper.

Following its success, writers Higson and Whitehouse looked to transfer the format to television; however, it was apparent that the phone-in format would not work, so they decided instead to satirise the celebrity travelogue such as David Dimbleby's How We Built Britain and Alan Titchmarsh's British Isles – A Natural History.

[1] In the television programme, radio talk show host Gary Bellamy travels around Britain in his Triumph Stag 'personality vehicle' meeting the people of Britain and trying to find out what makes them tick.

Whitehouse's characters included 23-stone Graham Downes who rarely left his bed.

[5][6] In April 2010, ahead of the UK General Election, the self-styled community leader Mr Khan (Adil Ray) began broadcasting his own comedy videos commenting on the election, the main political parties, and UK politics in general.