After a career in television, Peter Bellerby was running a music venue in London that included a bowling alley, when he started a search for a special globe for his father's 80th birthday.

[citation needed] A second "egg" globe was auctioned at Sotheby's in New York in 2014 and raised $25,000, for both Elephant Family and Action for Children.

[5][6] The company has collaborated with British-Nigerian artist Yinka Shonibare, for example on a "globe head" for his ballerina statue for the Royal Opera House.

[14] They also collaborated with British brand DAKS on a line of silk scarves,[15] and with jewellery designers Hirsh on a small collection of illustrated desktop globes.

[24] Its design is based on a Weber Costello, Chicago-made globe presented to Winston Churchill and Franklin Delano Roosevelt by George Marshall, the US Army's Chief of Staff during World War II.