First introduced in 1994, the theme included multi-jointed doll-like characters that were larger in scale than the traditional Lego minifigure.

The toy sets were produced from standard Lego bricks and larger pieces, often in a pink and purple colour scheme, and depicted scenes from fairy tales and fantasy as well as everyday life.

The figures had several points of articulation, such as at the head, shoulders, elbows, wrists, knees and ankles, and more overall detail than traditional minifigures.

This was followed by the launch of the Lego Town sub-theme named Paradisa in 1992, which was also marketed to girls and focused on a beachside community.

The fairytale theme featured the characters Princess Rosaline and Prince Justin in various toy sets, such as royal coach (5827) and enchanted palace (5808).

Belville: Hans Christian Andersen released toy sets based on fairytales, including The Mermaid Castle (5960), The Snow Queen (5961), The Tinderbox (5962), The Princess and the Pea (5963) and Thumberlina (5964).

[2] The Lego Group also sold other items under the Belville trademark such as ice cube trays with unique shapes and purses.