After his formal education he worked in the timber trade, like his father, for several years and in 1929 married Norah Harris, a long-time friend of the family.

The partners opened a small toy shop called Kiddicraft on Godstone Road in Purley, Surrey.

[4] Page had become increasingly unhappy using wood as a material for children's toys and was an early advocate of plastics as a safe and hygienic alternative.

[6][7][8] Post WWII, Page designed and produced the Kiddicraft Self-Locking Building Bricks,[9] that have been described as the "original LEGO".

This was later followed by patents for the side slits (1949) and the baseplate (1952), designs featured in exhibits at the Brighton Toy and Model Museum.

[14] Ole Kirk Christiansen and his son Godtfred became aware of the Kiddicraft brick after examining a sample, and possibly drawings, given to them by the British supplier of the first injection moulding machine they had purchased.

LEGO eventually acquired the residual rights to the Kiddicraft brick designs from Page's descendants in 1981[18] ahead of legal suits it filed against other plastic building toys made by Tyco and others.