The new version featured a new white and green UI as well as support for iPad and iPod touch that do not have a proximity sensor.

[3] Designed as an alternative to highly edited content found in social media, the app enables users to produce unedited 2-to-8-second videos, which are immediately uploaded and shared with the user's subscribers, without the ability to preview the video.

[5] Users respond to shared content by sending "reactions", photographs of themselves, back to the video uploader.

In November 2016, Neistat announced another creation in association with Beme, called Exit Poll.

[7] Shortly after the launch, BuzzFeed described Beme's minimalist design as "deceptively simple and decidedly weird".