He is widely regarded as the godfather of issue advocacy advertising and is credited with creating the genre of national issue advocacy advertising with the Harry & Louise campaign, paid for by private health insurance companies to help defeat the Clinton health care plan of 1993.
[1] He was president of the International Association of Political Consultants,[2] and was a featured columnist in The Hill newspaper, providing reviews and comments on campaign messages and strategies.
[3] Notable Goddard campaigns include Harry & Louise, the Pacific Life Whales, and Prop 187 in California.
[5] In the 1970s and 1980s Goddard served as a media consultant to candidates for state and national office including Jimmy Carter, Gary Hart, Mo Udall and Bruce Babbitt.
[5] In addition to his work in the United States, Goddard also created the first political advertising in the Soviet Union to preserve Boris Yeltsin's free-market reforms.