With the backing of the Italian Government agency Gepi, Italian-Argentine industrialist Alejandro de Tomaso purchased Benelli and Moto Guzzi in 1972.

[4] He set about introducing a range of new models,[5] including one to take advantage of the tax concessions on machines under 250 cc in Italy[1] and other markets.

Martin's sleek styling included uncluttered handlebars, with the clocks and brake master cylinder mounted in the tank.

[3] The Benelli version was aimed a more sports market whereas the Moto Guzzi was intended to be more touring oriented.

[1] The transverse four engine was compact and light, weighing only 78 lb (35 kg) not including its four 18 mm (0.71 in) Dell'Orto carburettors.