(Italian pronunciation: [benetˈton])[1] is a global fashion brand based in Ponzano Veneto, Italy, founded in 1965.

[8] Prompted by the heavy losses, Luciano Benetton, who was then 83 years old, returned from retirement as executive chairman for the brand.

[9] Revival efforts also included appointing French designer Jean-Charles de Castelbajac as artistic director and re-appointing photographer Oliviero Toscani.

[13] Following Renon's departure, in 2024 Claudio Sforza was appointed CEO of Benetton Group while Christian Coco became president.

In 1982, Benetton hired Oliviero Toscani as creative director, which led to a change in advertising focus towards raising awareness for various issues worldwide.

[20] In November 2011, Benetton created the UNHATE Foundation, launching a worldwide communication campaign described as an invitation to leaders and citizens of the world to combat the "culture of hatred".

[22] The UNHATE poster series uses altered images of political and religious leaders, such as then-President of the United States Barack Obama and Hugo Chávez, then President of Venezuela, kissing each other.

[23][24] Following Vatican protests, Benetton removed an ad purportedly showing Pope Benedict XVI kissing Ahmed Mohamed el Tayeb, the imam of Egypt's Al Azhar mosque.

[28][29] In November 2017, Benetton launched a campaign in collaboration with Devbhumi, a company owned by rural women from India's remote Uttarakhand region.

[30][31] In 2019, Benetton Group announced it would be hosting one of the four days of talks and presentations which makes up the 88th annual International Wool Textile Organisation (IWTO) congress.

In 1991, Edizone Holding International, a Benetton subsidiary, bought Compañía de Tierras del Sud Argentino S. A. and became the largest private landowner in Argentina after taking over the land the company had inherited from the 19th century Conquest of the Desert.

[47][48][49] Of the 29 brands identified as having sourced products from the Rana Plaza factories, only nine attended meetings held in November 2013 to agree a proposal on compensation to the victims.

[50] A year after the collapse, Benetton faced international protests after failing to pay any compensation to the Rana Plaza Donors Trust Fund.

[53] In April 2015, Benetton Group announced that it has doubled compensation for Rana Plaza victims recommended by independent assessors (PWC AND WRAP) and applied the principles of the Accord on Fire and Building Safety to global suppliers.