In November 2010, he became Chief Technical Officer (CTO) of SAY Media, a new online advertising and software company formed by a merger of ad network VideoEgg with Six Apart.

He is a regular contributor to CPAN (the Comprehensive Perl Archive Network), and has written for Perl.com and contributed to Essential Blogging.

It became the dominant self-hosted blogging software platform for several years, until surpassed by WordPress later in the decade.

Both came under heavy criticism in 2004 after moves to charge users to use the popular Movable Type system, even though there remained a free non-commercial version.

The company also started a fourth blogging solution, Vox, which it shut down shortly before the SAY Media acquisition in late 2010.