Benny the Bull

He has become just as popular as some of the franchise's most notable figures, such as players Michael Jordan, Scottie Pippen, Dennis Rodman, and head coach Phil Jackson.

Benny was one of the promotional tools general manager Pat Williams employed to boost the Bulls' arena entertainment and attendance.

Along with Dick Motta and Jerry Sloan, he was ejected by Earl Strom for interfering with the action on the court in the Bulls' 113–90 loss in Game 3 of the NBA Western Conference Finals at the Milwaukee Arena on April 20, 1974.

[6] The modern version of Benny is famous for his impressive dancing, aerobatic flips and jumps, multiple dunking tricks, giant popcorn spilling, rappelling from the United Center rafters, shooting backwards halfcourt shots, banging on his drum, using multiple cans of silly string, interacting with crowds, instances of taunting opposing players (most notably his act of tearing off the pants of others' pre-game warm up outfits), driving his bike down stairs, throwing cakes, shooting T-shirts out of his "Bullzooka", and more.

He usually performs trampoline dunks alongside his team "Benny and the Elevators"[7] His current "family" consists of two inflatable mascots named "Big Ben" and "Benji".

[10] The Bulls redesigned the Benny character in 2004 just for him after his impressive talents were awarded twice in the Capital One Mascot Challenge for his previous role, Monte from the University of Montana.

His collection consists of a traditional Santa suit, a Latin/salsa suit, a black and a white tuxedo for classy events, a grim reaper hood, multiple plaid jackets, a green version of the regular uniform along with a leprechaun outfit for St. Patrick's day (that also comes with his red fur switched to green, or for a recycling campaign), Elvis Presley garb, and a large amount of other appearances.

Along with him, three other NBA mascots appear in the game: the Phoenix Suns Gorilla, Charlotte Hornets' Hugo and Minnesota Timberwolves' Crunch.