The Eastern Conference comprises the Atlantic, Central, and Southeast Divisions.
The current divisional alignment was adopted at the start of the 2004–05 season, when the now Charlotte Hornets began play as the NBA's 30th franchise.
This necessitated the move of the New Orleans Pelicans from the Eastern Conference's Central Division to the newly created Southwest Division of the Western Conference.
The NBA first started awarding an Eastern Conference championship trophy during the 2000–01 season, renaming it after Hall of Famer Bob Cousy in the 2021–22 season.
[1] Also in 2021–22, the league began awarding the Larry Bird Trophy to the Eastern Conference Finals Most Valuable Player, named after Hall of Famer Larry Bird.