[6][7][8][9] The company was founded in 1994 by Jack Bensimon and Peter Byrne with Eaton’s department store as its first client.

[11] Bensimon Byrne Chief Creative Office David Rosenberg oversaw Justin Trudeau's successful 2015 Canadian federal election campaign.

[12][13][14][15] Prior to this, the company had worked on other successful Canadian Liberal Party campaigns, such as those for Kathleen Wynne, Paul Martin, and Dalton McGuinty.

[3] In 2017, the company (including its subsidiaries Narrative and OneMethod) moved its office into the Canadian Broadcasting Centre in Toronto, Canada.

"[23] Justin Trudeau's team rejected the firm's advice to use attack ads during the 2015 Canadian federal election.