In the Netherlands, owners and operators include:Arriva, Breng, Connexxion, Hermes, Syntus and Veolia Transport.

In Denmark, owners and operators include: Arriva, City-Trafik, De Hvide Busser, DitoBus, Kruse, Nettbuss and Nobina.

The Ambassador has been in production since 2001, and its exterior is largely unchanged; the interior, however, has undergone several changes, and the vehicle is assembled at low cost.

The first series (Connexxion/Hermes) of Ambassadors was delivered with green LCD route signals (line number and destination).

This type of bus has been involved in several incidents: in December 2003 a driver was killed after becoming stuck between the front door and the bus (this type of door has since been replaced), and during a storm on 18 January 2007 an Ambassador was blown off a dike due to its light weight.

Following its success in the Netherlands, the Ambassador was also exported; orders were placed by operators in Denmark, Germany and Israel.

Østrafik: 4746-4749 (Østrafik 7603–7606) Sold to City-Trafik in 2014: 8725 (City-Trafik number 2437) Sold to Keolis in 2016: 8720, 8715, 8727, 8729 & 8731 (Keolis number 2310-2314) Stayed at Umove but got a new number: 8732 De Hvide Busser was sold to Umove in 2013 and the entire fleet followed over, in September 2015 De Hvide Busser changed name to Umove[2] and in December 2015 the Ambassadors got replaced by brand new VDL Citea LLE Ex.

De Hvide Busser/Umove 8732 Italy A large number of buses have been exported to Denmark, Germany, Egged in Israel, Portugal and Sweden.