The portfolio of the company includes projects for 20th Century Fox, BlackBerry, Fitness First, Lenovo, the UEFA, Adidas and Telefónica Germany.
[2][3] The company was founded in 2006 as a non-commercial project by students from the Hochschule für Technik und Wirtschaft and the former elite university Freie Universität Berlin.
[4] In 2007 the Berlin Promotion Agency was initially registered as a legal entity and was later turned into a Gesellschaft mit beschränkter Haftung when its original founders took charge again.
This was followed by continuous national expansion as more students were encouraged to get involved and play a part in the business.
At the end of October 2009, the company had established offices in Berlin and Hamburg with more than 7,500 staff members working in the fields of marketing, mystery check and event support.