Bert E. Rose Jr. (September 26, 1919 – October 14, 2001) was an American football executive who served as the first general manager of the Minnesota Vikings, New Orleans Saints, and Texas Stadium.

[3][4] On August 5, 1960, Rose was named general manager of Minneapolis' National Football League expansion team.

[5] The moniker was intended, Rose said, to serve the dual purpose of representing an aggressive entity imbued with the will to win as well as to pay tribute to the people of Scandinavia, the descendants of whom are quite populous in the Minnesota region.

[10] After leaving the Vikings, Rose returned to the Rams as a special assistant to team president Dan Reeves.

[12] In 1966, Rose was on the screening committee that interviewed prospective owners for the league's expansion franchise in New Orleans.