Some of their most well-known artists include or included ACODA, Mutiny On The Bounty, 22, The Chapman Family, Sharks, Dananananaykroyd, Johnny Foreigner, The Pistolas, The Heights[2] and in 2014 signing Death and the Penguin, American Fangs and Press to MECO.

The label's functions include sourcing new artists, producing albums, marketing/promoting and securing international licensees in the North American, European, Australian and Asian markets.

[3] Best Before Records was launched in 2004 as part of a subsidy under the Channelfly and Mama Group corporate.

[5] After separating from its parent company, it continued to develop a strong label identity and effectively launching several new artist careers including ‘Dananananaykroyd’, ‘Johnny Foreigner’, 'The Heights' and ‘The Morning After Girls’.

Taking on further bands like Sharks, 22, Mutiny On The Bounty, ACODA and most recently Death and the Penguin, American Fangs and Press to MECO.