The block, launched in 2018, airs Christmas-themed television specials and feature films from late November until the day after Christmas.
Its primary direct competition is the more established 25 Days of Christmas on Freeform, on which much of the same programming had previously aired prior to 2018.
The films had been recent mainstays of the 25 Days of Christmas schedule, with Elf in particular having received extensive airplay and high viewership during the event.
[5] For 2021, AMC added hosting segments from Beverly D'Angelo, the co-star of National Lampoon's Christmas Vacation, and themed days throughout the block, some of which will include out-of-season films: movie marathons devoted to John Candy and Bill Murray, marathons devoted to holiday mischief ("Naughty List Marathon") and slapstick ("Holiday Hijinks"), and a Wonka Weekend featuring a rotation of both film adaptations of the book Charlie and the Chocolate Factory.
In addition to the AMC block, AMC+ and Shudder will also use the brand for horror and slasher films, including specials hosted by Joe Bob Briggs.