Best Direct is a home shopping television channel, broadcast in the United Kingdom on the Sky platform.

The Best Direct channel is owned and operated by Best Direct International Ltd. Best Direct International was formed in 1992; however, the roots of the company can be traced back to the late 1940s when William Levene (the father of the company's current chairman, Michael Levene) exhibited household products he had obtained worldwide at county shows, fairs and exhibitions.

On 14 January 2002, a sister channel – Let's Go Shopping, launched on Sky Digital.

[1] In November 2009, Best Direct +'s EPG slot on Sky was sold, and became known as Blueberry TV.

Best Direct continued to supply programming for the network, under a block named "Best Fitness" until Blueberry TV's sale to QVC UK in Mid-2010.