The pottery was chiefly known for producing high-quality porcelain figurines such as farm animals and Beatrix Potter characters and have become highly sought in the collectables market.
In 1934 the introduction of high fired bone china meant they could produce high-quality figurines, such as famous race horses and champion dogs.
Continued expansion enabled the acquisition of the adjoining factory in 1945 to accommodate offices, warehousing and new potting and firing facilities.
In 1948, John Beswick secured the right to reproduce a range of 10 Beatrix Potter earthenware characters, the first of which was Jemima Puddle-Duck, modelled by Arthur Gredington.
In 1952, Beswick began manufacturing a range of Disney characters, including Snow White, Mickey Mouse and Bambi.