[7] In April 2016, the company became the new title sponsors for the club's stadium for the next six seasons, replacing fellow local enterprise the Britannia Building Society.

[8] In the summer of 2016, Bet365 also signed shirt sponsorship deals with Bulgarian clubs Ludogorets Razgrad and Slavia Sofia for the upcoming two seasons.

In the summer of 2019, the largest UK bookmakers and online casino operators William Hill, GVC Holdings, Flutter Entertainment, Stars Group and Bet365 entered into an agreement to transfer funds to combat gambling addiction.

The initiative was welcomed by a harm reduction group, but also received criticism for its perceived inadequacy; one MP described it as "a bribe to appease campaigners and the UK government".

[17] Bet365 was also ranked as one of the fastest growing privately owned technology, media and telecoms companies in The Sunday Times Tech Track 100 league table.

[18] Denise Coates, founder and joint CEO of Bet365, received a CBE in the 2012 Queen's new year honours list for services to the community and business.

In October 2014, The Guardian newspaper reported that the company had been taking bets from Chinese citizens by using obscure domain names in order to avoid government web censorship.

India's consumer affairs ministry served notices to various television channels and apps for promoting gambling companies and asked them to stop showing ads from Bet365 and other betting platforms immediately.

[23] In March 2024, Australia's financial crime agency, Austrac, initiated an investigation into Bet365 for potential non-compliance with anti-money laundering and counter-terrorism financing laws, following an ordered external audit in 2022.

[25] In 2018, her pay packet rose to £265m as the company reported profits up 31% to £660 million, prompting criticism from problem gambling charity groups.