BetBright was a digital entertainment and online sports betting company based in Dublin and operating in the UK and Republic of Ireland.

[3] On 6 November 2014, BetBright announced the addition of its online casino product to complement the existing sports betting platform.

[9][10] In February 2018, BetBright announced growth plans[11][12] as it aims to be a "disrupter" in the gambling sector,[11][12] with ambitions to add almost 130,000 new customers in 2018[11] and forecast doubling in revenues from €14m in 2017 to €29m in 2018.

[22] In February 2018, it was announced that Ex England cricket spin bowler Phil Tufnell and former snooker star Ken Doherty[23] were the BetBright Cup captains of Great Britain and Ireland, respectively.

[25] Hector Ó hEochagáin, Robert "Choc" Thornton, Phil Tufnell and Ken Doherty have all held the role of BetBright Cup captains.

In addition, BetBright have enlisted the services of veteran TV presenter Nick Luck as a regular horse racing pundit.