Betclic was created in London by Eric Moncada and Nicolas Béraud in 2005 with a single employee and an investment of 3 million euros.

[10] In 2019, the Betclic Group withdrew from the UK online gambling market due to "low performance".

In April 2021, Betclic was announced as the official sports betting partner of French rugby union's Top 14 league.

[22] In August 2021, it was reported that Betclic had signed a deal with the French Football Federation (FFF) that would see the company named as an official partner.

[24] In October 2019, Betclic announced a partnership deal with online casino games supplier EFT interactive.

This deal was to supply consumers within the Portuguese, Swedish and .com regulated markets with EGT premium titles through Betclic.