[3] She earned a Master of Science in responsibility and business from Bath Spa University, which she studied in an effort to inform her art work.
Koby joined the consultancy Wolff Olins, where she worked as design director and social impact specialist for 9 years.
[2] She raised a $1.8 million investment from venture capital funding, and sought the advice of Matt Webb and Tracy Doree.
[13] They collaborated with The Walt Disney Company on a Marvel Avengers themed kit that encourages children to invent superheroes to complete secret missions.
[25] She delivered the Design School Pioneers Lecture at the University of the Arts London in January 2018, and has been part of various Maker Faires.
[26][27] In 2019, Koby was 22nd in Computer Weekly's 50 'Most Influential Women in UK Tech' shortlist for her role as CEO and co-founder of Technology Will Save Us.
[28] Tech Will Save Us became insolvent in April 2021, despite raising £1.3 million the previous year from crowdfunding and the British government's Future Fund.