[citation needed] Since the agency was founded, it has worked for several entities in various sectors including technology, culture, retail, sport, consumer goods, travel, energy and public utilities, media and non-profit.

In 2002, Wolff Olins was selected by the British Library as a subject of their National Life Stories oral history project.

[8] Olins defined corporate identity as "strategy made visible", and the firm worked with companies including BOC (1967), The Beatles' Apple Records (1968), Bovis (1971), Volkswagen's VAG (1978), 3i (1983), Prudential (1986) and BT (1991).

[14] Design critic Stephen Bayley condemned the London 2012 Olympic Games logo as "a puerile mess, an artistic flop and a commercial scandal".

[15] In July 2021, Wolff Olins designed a rebranding for the then largest active asset manager in the UK, Standard Life Aberdeen plc, to change its name to Abrdn.