[2] The company is based in New York City, registered with the Securities and Exchange Commission,[3] and a member of the Financial Industry Regulatory Authority.

[22] In February 2022, the business rebranded to Betterment at Work and announced the acquisition of the partner and customer relationships of Gradvisor, a platform that provides personalized college savings plans.

[21][23] In December 2020, Betterment's founder Jon Stein stepped down as CEO and was succeeded by Viacom Media Networks's former COO Sarah Levy.

The study, comparing data from 2022, surveyed 1,000 full-time U.S. employees to analyze changes in retirement readiness and financial wellness over the past year.

[31][32] In January 2024, Betterment at Work introduced a new commercial product enabling small business employers to automatically match employee student loan payments with a 401(k) contribution.

[33][34] Betterment for Advisors, its RIA custody division, expanded its custom portfolio construction menu by incorporating thousands of mutual funds for the first time.

[42][43] This change reflected the inclusion of additional features such as enhanced portfolio management capabilities, high-yield cash solutions, and an open architecture bundled retirement plan product.

[43] Alongside the rebranding, Betterment published an independent RIA survey highlighting current industry trends, with a particular focus on how technology can enhance client outcomes for the emerging generation of financial advisors.