Betterware was a United Kingdom-based multi-level marketing company that sells household products.
It was originally called Betterwear and was renamed Betterware in 1970 to reflect a wider range of products.
Stanley Cohen bought it in 1983 for £253,000 and moved it from Romford, Essex, to Castle Vale, Birmingham.
Catalogues are delivered door-to-door in the United Kingdom and Ireland by a team of approximately 2000 Distributors who then collect completed order forms.
Covering a non-exclusive geographical area, Line Executives called Pioneers are responsible for a full down-line and they report directly to Headquarters.