Launched in March 2008, BettyConfidential.com was co–founded by author and television commentator Deborah Perry Piscione and Internet entrepreneur Shaun Marsh.
Confidential was chosen to represent the hidden aspirations that exist in all women.
[2] As of 2023 the BettyConfidential domain was for sale, with no activity on their social media pages since 2017.
The editorial department is headed up by editor-in-chief April Daniels Hussar.
CNN's Soledad O'Brien serves as chairman of the advisory board.