Beulah London is a socially conscious luxury fashion brand founded in 2010 by Natasha Isaacs and Lavinia Brennan after they returned from a volunteer trip in India where they had witnessed the realities of modern slavery and human trafficking.

[2] The brand is known for its use of luxurious fabrics and a focus on ethical and sustainable production methods, with a commitment to empowering women affected by human trafficking[3] and poverty, providing them with employment and training opportunities.

Beulah London clothing is made with sustainable and organic materials, and the brand has also committed to reducing its carbon footprint and promoting environmentally friendly practices in its production process.

[6] Customers included Kate Moss, Sienna Miller, Natalia Vodianova, and Sarah Jessica Parker.

Despite Beulah's claims to be an "ethical" company, they chose to deliberately place large orders knowing they would be unable to pay for them, leaving a trail of devastation and looming unemployment for many UK workers.