The company was founded in 1982 by Jesse Meyers and sells premium market intelligence and data.

Beverage Digest organizes conferences each year, where senior executives in the industry share their view on trends.

[2][3][4] Beverage Digest is edited and published by Duane D. Stanford Jr., based in Atlanta, Georgia.

[5] Although the newsletter is written for executives in the non-alcoholic drinks industry, its articles are often cited in publications with a broader audience.

The New York Times has based a number of articles in part on information first published by Beverage Digest.