Beverly Hills Polo Club

In the 1980s, real estate developers Daniel Terheggen and Norman J. Kravetz obtained the licensing rights to use the polo club's branding.

[2] The brand draws from the culture of Beverly Hills and the polo heritage to develop a product line that it positions as a combination of casual style and exclusivity.

Its expansion strategy includes adapting to regional markets while maintaining elements of its branding that emphasize exclusivity and sophistication.

[3] BHPC offers a variety of products, including clothing for men, women, and children, as well as accessories such as footwear, watches, eyewear, handbags, and fragrances.

Its product lines emphasize a mix of classic styles and contemporary trends, aiming to appeal to consumers with an interest in luxury and lifestyle goods.