[7] Politicians who have encouraged people to both donate to and utilise the services of Beyond Blue include Geoff Gallop and John Brogden.

In March 2017, it was announced that former prime minister Julia Gillard would take over as chair of Beyond Blue from founder and chairman Jeff Kennett.

[29] In 2016, Beyond Blue launched another campaign on radio and TV to raise awareness of anxiety and its symptoms, with actor Guy Pearce providing the voice over.

The campaign was a "first of its kind" program in Australia and featured a humorous character, "Dr Brian Ironwood", urging men to take action when it comes to their wellbeing.

[34] Beyond Blue and AOMB also reached agreement to fundraise an initiative to raise awareness of anxiety and depression in Australia by organising several charity events.

[35] Writing in The Canadian Journal of Psychiatry, Rob Whitley criticised Beyond Blue's advertising as blaming men for their mental health issues.

[39] This service allows individuals to speak with a trained mental health professional who can provide advice and guide callers to appropriate resources.