Man Therapy is an interactive mental health campaign targeting working age men (25-54) that employs humor to cut through stigma and tackle issues like depression, divorce and anxiety.
"[1] Man Therapy was created by Cactus (cactusinc.com), a Denver-based ad agency, in partnership with the Office of Suicide Prevention at the Colorado Department of Public Health and Environment.
The integrated communications campaign also includes a 30-second TV PSA, viral videos, social media, outdoor boards and outreach materials such as posters, coasters and Dr. Mahogany's business card.
In 2006, as a part of their partnership with the Colorado Department of Public Health and Environment, Joe Conrad, Cactus Founder and CEO was introduced to Jarrod Hindman, Director of the Office of Suicide Prevention (OSP).
Through that process the agency learned a great deal about this issue and was introduced to the Carson J Spencer Foundation (CJSF), a local non-profit dedicated to suicide prevention.
Together, Cactus, OSP and CJSF formed a partnership to try to reach working aged men who were potentially high risk for suicide and unlikely to seek help on their own.