The Beyond Zero Campaign is an initiative launched by Kenya's First Lady, Margaret Gakuo Kenyatta.

Its goals are to improve maternal and child health in Kenya, and to reduce new HIV infections among children.

It has three primary objectives:[3] The initiative is a component of the Office of the First Lady's 2013-2017 Strategic Framework,[4] which supports United Nations Millennium Development Goals (MDGs) #4 and #5.

The strategic framework encompasses five key areas:[1][4] Partners and funders have included: The initiative is also supported by an annual half-marathon, in which Margaret Kenyatta runs.

The initiative expanded its scope in 2018 under the Second Strategic Framework of the Office of the First Lady (2018-2022)[12][13] to add the following goals: Beyond Zero has been criticized for under-funding its mobile clinics, leading to a shortage of personnel and basic supplies.